In marketing, creating a sense of urgency is very powerful.
It grabs people’s attention and it pushes them to take action.
One simple way to improve the effectiveness of your marketing messages is to add a deadline to it. People don’t want to miss out. People hate to be left behind.
For example, if you ask for an email on your website, you could easily say something like this: “This week only: subscribe to our email list and receive free shipping!” Or you could say something like “Order before midnight to benefit from the early-bird rate!”
Deadlines are powerful. Use them.