Half Of Consumers Now Turn To Amazon First To Search For A Product

Knowing where your audience are searching for products is key to a successful marketing strategy. Without the right distribution, you’re losing sales.

Today I came across a very interesting study by BloomReach conducted by Survata. According to this study, more than half of consumers (55%) go to Amazon first when they’re looking for a product.

And this number is up from 44% in 2015.

My goal with this short blog post was simple: to make you realize the power of Amazon. If you’re not tapping into this channel to sell your products and grow your brand, you’re missing out.

Now get on Amazon.


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