How this entrepreneur generated 20 million with cold email outreach

I believe in cold email outreach. Thanks to it, I had the chance in the past to get on the phone with Len Riggio (CEO of Barnes & Noble) and Walmart Canada marketing director. 

I came across an article on Google of an entrepreneur who claims to have generated more than 20 million of dollars in business using cold email outreach. I found it very interesting. 

Here's what his example email looked like:

Hi Jill,

I enjoyed reading the blog/article you wrote on the best ways to increase customer satisfaction. I shared it with my team, as I thought they would appreciate the points you made about xyz.

We also work in the xyz industry and have found similar success in providing xyz services to help boost our clients' results. I'd love to share these successes with you and see what you think.

Do you have time for a chat next week?

Phone number
Company name
Company website

I loved it.

Here's why this email is great. 

It's personal

Most people are too impersonal when doing cold email outreach. Be personal !! The reader has to feel like this email is for him, and that you didn't send it to a thousand other recipients.

That's why it is good to start with a sentence that will interpellate the reader. Do some research about him/her. Refer to an article he/she wrote. Tell them something about their company. 

Don't be lazy. Sending the right and effective cold email should take time. Tailor it to your recipient. 

It's the point.

It's important to keep your cold emails precise and concise. Even if you have a lot to say, this is just a hook for an eventual meeting or phone call.

Truth is: your reader doesn't have time to read you.

  1. Write a subject line that will stand out and spark interest.
  2. Hit your main points and give them a reason to do business with you.
  3. Wrap it up.

It includes a call-to-action.

Your email could be the greatest email of all time, but if you do not tell them what next action they should take, it won't get you anywhere. You have to tell them what to do if they're interested in doing business with you.

Ask them to write back and schedule a call. Ask them to write back for a meeting. 

Make it a no-brainer. Make it easy for them to get back to you. 

While a cold email outreach strategy takes time to develop and implement, it's one of the most cost-effective ways to develop your business and create new connections. 

Jules Marcoux