Instagram is testing Direct - their new standalone app for direct messaging
Instagram confirmed today that they are testing a new standalone app called Direct.
The app is currently available in Chile, Uruguay, Turkey, Italy, Portugal and Israel only.
The app will roll out globally in all countries in 2018 after Instagram gathered enough feedback and fixed all the bugs.
The Instagram Direct app will let you create and share stories and access exclusive filter.
This is probably another initiative to keep slowing down Snapchat' growth.