Want to Learn Social Media Marketing? Here Are Some Ressources for You.
Social media marketing is a must. You can't be in business in 2018 without leveraging its power.
This doesn't mean its easy and that creating a Facebook page will be enough. It requires efforts.
Here are a couple of resources that can help you learn and improve your social media marketing skills.
The Social Media Explorer blog is a very insightful blog on social media marketing with multiple contributors.
Social Media Examiner is one of the best blogs on social media marketing out there. Valuable tips, reports, and everything you need to be tooled up as a marketer.
The HubSpot Marketing Blog is publication where you can find breaking news and actionable how-to guides on every social network there is.
Shameless plug. This is my ebook on Instagram Marketing. This step-by-step guide explains how to grow your Instagram account, the best practices of doing so and how to skyrocket your sales using that platform.
This guide will show you how to create your Linkedin page. From writing your company description to creating a catchy banner image.
Just an ebook on how to use Facebook to drive customers to your business. Interesting guide.
A HubSpot guide in collaboration with Twitter. Actionable tips on how to manage and grow your Twitter following.
A 12 chapters book from Moz with tips that every social media marketer needs to know.
If you're into social media marketing, you need to be following this guy. On the Gary Vee Show, Gary Vaynerchuk answers questions from his audience.
Just playlist of videos from TED Talks on social media. These videos are very deep and they can definitely push you from beginner to social media expert.
If you're totally new to social media marketing, and you want to learn through a structured lesson experience, check out Lynda's library on social marketing classes.
Social Media Examiner has a podcast that brings you stories and interviews with leading social media marketing experts.
The Social Media Examiner podcast is a great podcast that gives you actionable tips on a daily basis. It doesn't go too deep into anything and tries to segment everything into quick tips.
Another podcast that will help you to stay up-to-date on digital tools and software for social media marketing.
A SlideShare that shows you the channels and tools you need for B2B social media marketing.
Timing is pretty important when it comes to social media. This will show you the right time and some best practices regarding the subject.
This slideshow shows how to promote your content on social media. A must read!
Again, timing is everything. This infographic shows you the best and worst times to post on each social platform.
If you're trying to leverage social media marketing for your B2B business, you should pick up this book. This is a great guide on how to drive leads and therefore revenue.
The legendary best-selling book from former Chief Evangelist of Apple, Guy Kawasaki. I think we should put Guy Kawasaki in the hall of fame of social media marketing. The book is a must-read.
If you're busy and feel like social media is a lot of time, check this book out. It will show you the basics of Twitter very quickly and how to connect and create meaningful connections in less than two hours.
You can't be a social media marketer if you do not know the basics of Facebook Advertising. While the ads manager change very often, this guide will show you the mandatory basics to get started.
Another book from the infamous Gary Vaynerchuk. In this book, he gives insight on how to have the perfect approach when it comes to engaging with your audience.
I'm currently reading this book and it is super relevant. It is a great guide that you can refer to more than once. Make sure to keep it close to you when you're doing "the marketing thing".
We always think the dummies books are for dummies, but it's not. I have this book in my house library and I love to read it once in a while. Sometimes we go so deep into complicated strategies that we forget the basics... pick it up.
This is one of the first books I read on marketing. I believe every marketer should read it because it goes deep down into the psychological aspect of why things go viral, without being too complicated. Pick up this book now!