Want to Learn Social Media Marketing? Here Are Some Ressources for You.


Social media marketing is a must. You can't be in business in 2018 without leveraging its power. 

This doesn't mean its easy and that creating a Facebook page will be enough. It requires efforts. 

Here are a couple of resources that can help you learn and improve your social media marketing skills. 

1) Social Media Explorer

The Social Media Explorer blog is a very insightful blog on social media marketing with multiple contributors. 

2) Social Media Examiner

Social Media Examiner is one of the best blogs on social media marketing out there. Valuable tips, reports, and everything you need to be tooled up as a marketer. 

3) HubSpot Marketing Blog

The HubSpot Marketing Blog is publication where you can find breaking news and actionable how-to guides on every social network there is. 

4) Instagram Marketing 101

Shameless plug. This is my ebook on Instagram Marketing. This step-by-step guide explains how to grow your Instagram account, the best practices of doing so and how to skyrocket your sales using that platform. 

5) A Visual Guide to Creating the Perfect LinkedIn Company Page

This guide will show you how to create your Linkedin page. From writing your company description to creating a catchy banner image.

6) How to Attract Customers with Facebook

Just an ebook on how to use Facebook to drive customers to your business. Interesting guide. 

7) How to Get More Twitter Followers

A HubSpot guide in collaboration with Twitter. Actionable tips on how to manage and grow your Twitter following. 

8) The Beginner's Guide to Social Media

A 12 chapters book from Moz with tips that every social media marketer needs to know.

9) The #AskGaryVee Show

If you're into social media marketing, you need to be following this guy. On the Gary Vee Show, Gary Vaynerchuk answers questions from his audience. 

10) TED Talks: Social Media Marketing

Just playlist of videos from TED Talks on social media. These videos are very deep and they can definitely push you from beginner to social media expert. 

11) Learn Social Media Marketing

If you're totally new to social media marketing, and you want to learn through a structured lesson experience, check out Lynda's library on social marketing classes.

12) Social Media Marketing Podcast

Social Media Examiner has a podcast that brings you stories and interviews with leading social media marketing experts.

13) The Social Media Examiner Show

The Social Media Examiner podcast is a great podcast that gives you actionable tips on a daily basis. It doesn't go too deep into anything and tries to segment everything into quick tips. 

14) The Social Toolkit

Another podcast that will help you to stay up-to-date on digital tools and software for social media marketing.

15) The B2B Social Media Palette

A SlideShare that shows you the channels and tools you need for B2B social media marketing. 

16) The Complete Guide to the Best Times to Post on Social Media

Timing is pretty important when it comes to social media. This will show you the right time and some best practices regarding the subject. 

17) 58 Social Media Tips for Content Marketers

This slideshow shows how to promote your content on social media. A must read!

18) The Best and Worst Times to Post on Social Media

Again, timing is everything. This infographic shows you the best and worst times to post on each social platform.

19) The B2B Social Media Book

If you're trying to leverage social media marketing for your B2B business, you should pick up this book. This is a great guide on how to drive leads and therefore revenue. 

20) The Art of Social Media: Power Tips for Power Users

The legendary best-selling book from former Chief Evangelist of Apple, Guy Kawasaki. I think we should put Guy Kawasaki in the hall of fame of social media marketing. The book is a must-read. 

21) The Tao of Twitter

If you're busy and feel like social media is a lot of time, check this book out. It will show you the basics of Twitter very quickly and how to connect and create meaningful connections in less than two hours.

22) The Ultimate Guide to Facebook Advertising

You can't be a social media marketer if you do not know the basics of Facebook Advertising. While the ads manager change very often, this guide will show you the mandatory basics to get started. 

23) Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World

Another book from the infamous Gary Vaynerchuk. In this book, he gives insight on how to have the perfect approach when it comes to engaging with your audience. 

24) The New Rules of Marketing and PR

I'm currently reading this book and it is super relevant. It is a great guide that you can refer to more than once. Make sure to keep it close to you when you're doing "the marketing thing". 

25) Social Media Marketing for Dummies

We always think the dummies books are for dummies, but it's not. I have this book in my house library and I love to read it once in a while. Sometimes we go so deep into complicated strategies that we forget the basics... pick it up.

26) Contagious: Why Things Catch On

This is one of the first books I read on marketing. I believe every marketer should read it because it goes deep down into the psychological aspect of why things go viral, without being too complicated. Pick up this book now!

Jules Marcoux