Business Accounts Can Now Add Links to Their Stories on Instagram

Instagram recently rolled out a very interesting feature for business accounts: the ability to add a link to an Instagram story. When followers watch their story, they can open the link by simply “swiping-up”.

Once limited only to verified account, the feature is now available to all business accounts. This is huge for e-commerce and online brands looking to drive quality traffic (and sales, of course) to their store.

Users can simply “swipe-up” to open the link.
Click the link icon to add your link.
Simply enter the link.