Book Suggestions

As a marketer, it is important to constantly seek to sharpen our marketing skills. Books are a major key element in my everyday learning process. Here are some marketing books I recommend with links to grab them from Amazon. Updated regularly.

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Built to Last – Jim Collins

Built to Last provides a master blueprint for building organizations that will prosper long into the 21st century and beyond.

Buy on Amazon

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Purple Cow – Seth Godin

In Purple Cow, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable.

Buy on Amazon

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Great by Choice – Jim Collins

Jim Collins returns withanother groundbreaking work, this time to ask: why do some companies thrive inuncertainty, even chaos, and others do not?

Buy on Amazon

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Trust me, I’m Lying – Ryan Holiday

Ryan Holiday explains exactly how the media really works. What you choose to do with this information is up to you.

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Unconscious Branding – Douglas Van Praet

If consumers make decisions unconsciously, why do we persist in asking them directly through traditional marketing research why they do what they do?

Buy on Amazon

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Contagious – Jonah Berger

Contagious will show you how to make your product or idea catch on.

Buy on Amazon

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Unselling: The New Customer Experience – Scott Stratten 

Unselling is about the big picture: creating repeat customers, not one-time buyers. Create loyal clients that refer others, not faceless numbers. Becoming the go-to company for something, before they even need you.

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Momentum – Shama Hyder

Momentum: How to Propel Your Marketing and Transform Your Brand in the Digital Age will help you figure out what’s important and what can safely be set aside. No matter your industry, if want to gain momentum for your marketing efforts—along with the just rewards—Momentum is the resource you’ve been waiting for.

Buy on Amazon

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The Adweek Copywriting Handbook – Joseph Sugarman

Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.

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All Marketers Are Liars – Seth Godin

As Seth Godin showed in this controversial book, great marketers don’t talk about features or even benefits. Instead, they tell a story.

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This Book Will Teach You How To Write Better – Neville Medhora

The information in this book has turned keystrokes from Neville’s fingers, into millions of dollars in sales.

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Influence – Robert B. Cialdini

Influence, the classic book on persuasion, explains the psychology of why people say “yes”—and how to apply these understandings.

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Confessions of an Advertising Man – David Ogilvy

First published in 1963, this seminal book revolutionized the world of advertising and became a bible for the 1960s ad generation.

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Selling the Invisible – Harry Beckwith

This book covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style

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Propaganda – Edward Bernays

“The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country.”—Edward Bernays

Buy on Amazon

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Think Like A Freak – Steven D. Levitt & Stephen J. Dubner

With their trademark blend of captivating storytelling and unconventional analysis, Steven D. Levitt and Stephen J. Dubner take us inside their thought process and teach us all how to think a bit more productively, more creatively, more rationally.

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Titan: The Life of John D. Rockerfeller – Ron Chernow

John D. Rockefeller, Sr.–history’s first billionaire and the patriarch of America’s most famous dynasty–is an icon whose true nature has eluded three generations of historians. Titan is the first full-length biography based on unrestricted access to Rockefeller’s exceptionally rich trove of papers.

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Managing Oneself – Peter F. Drucker

It’s up to you to keep yourself engaged and productive during a career that may span some 50 years. In Managing Oneself, Peter Drucker explains how to do it.

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The 33 Strategies of War – Robert Greene

The 33 Strategies of War is a comprehensive guide to the subtle social game of everyday life informed by the most ingenious and effective military principles in war. It provides all the psychological ammunition you need to overcome patterns of failure and forever gain the upper hand.

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Big Magic – Elizabeth Gilbert

The author digs deep into her own generative process to share her wisdom and unique perspective about creativity. Whether we are looking to write a book, make art, find new ways to address challenges in our work,  embark on a dream long deferred, or simply infuse our everyday lives with more mindfulness and passion, Big Magic cracks open a world of wonder and joy.

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Invisible Influence – Jonah Berger

The New York Times bestselling author of Contagious explores the subtle, secret influences that affect the decisions we make—from what we buy, to the careers we choose, to what we eat—in this fascinating and groundbreaking work.

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Rework – From the founders of 37 Signals

What you really need to do is stop talking and start working. This book shows you the way. You’ll learn how to be more productive, how to get exposure without breaking the bank, and tons more counterintuitive ideas that will inspire and provoke you.

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Positioning – Al Ries and Jack Trout

The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a “position” in a prospective customer’s mind-one that reflects a company’s own strengths and weaknesses as well as those of its competitors.

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Onward – Howard Schultz

In this #1 New York Times bestseller, the CEO of Starbucks recounts the story and leadership lessons behind the global coffee company’s comeback.

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