Never be afraid to make your marketing funny.
If you think marketing and building a brand is about being corporate and serious, I have some breaking news for you: It’s not.
Your marketing should be entertainment. And you should never take it too seriously.
According to a recent marketing study by Chegg, 80 % of college-age kids remember ads that make them laugh. And this is not only true for millennials. According to Nielsen, the top Superbowl ads are those who are using humor.
People don’t like to be sold, they like to be entertained.
Don’t become a marketer, become an entertainer. And everything will work out good.
If you’re interested in looking for some example of humor in marketing done right, check out these brands:
- Dollar Shave Club (Our Blades Are F***ing Great)